Your data, in your pocket

Rita’s mobile app allows you to view, control and earn rewards from your data. In total transparency and privacy.

+120,000 Members

Rita changes the way you interact and control your data. It’s not just us saying it.

2,136 reviews

Rita Personal Data - Collect, view and control your data | Product Hunt

Control & profitfrom your data

Rita app is your personal data guru. View, control and earn from your data.

How does Rita work?

Your personal information is
always safe.


On average 197 companies have access to your data. Rita shows you how many and who has access to it.

Data Wallet

Companies use your data for many different reasons. Find our how your data is used, and how you’re being targeted.


Taking action isn’t easy. It takes time and a strong understanding of the internet. With Rita it’s clicks away.


We know your data is a very sensitive issue. That is why we prepared a list of most commonly asked questions

What data does Rita store?

By default, we store your login credentials, email, and encrypted password, as well as the date and time you create your account. These credentials are necessary to log you into the app and send rewards. All other data is securely stored in a 3-layer encryption database hosted on Amazon Web Services (AWS) in Paris, France. AWS is GDPR compliant and provides robust security features, ensuring the protection of our users' data. We also maintain strict access controls to minimize the risk of unauthorized access.

We are committed to transparency and building trust with our users. If you have any questions or would like to learn more about our privacy technologies, feel free to reach out to us at We are always happy to explain more in a chat!

How does Rita make money?

We only make money when you earn rewards. If you decide to share insights from your data with our partner brands, we ask them for a 10% fee on the reward given to you. E.g. if a brand offers you 4 euros for insights about your data, and you accept, we will ask them for 0.4 euros as a fee.

When you decide to share insights with our partner brands for rewards, we process and store your data on our secure, privacy-focused AWS infrastructure. This allows us to clean and elaborate on your data while ensuring its safety. The insights we share with brands are always aggregated and anonymized, e.g., 2000 people looked for red cars this week. Your individual data is never shared without your explicit consent.

Who owns Rita?

Rita Data B.V. is an independent private company based out of Amsterdam, Netherlands. The company is privately owned by its founders and pre-seed investors. Investors include Pitchdrive VC and leaders from the Data, Privacy, and fintech space such as Felix Van de Maele, Stijn (Stan) Christiaens, and Hristo Borisov.