Your data, in your pocket

Rita’s mobile app allows you to view, control and earn rewards from your data. In total transparency and privacy.

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+120,000 Members

Rita changes the way you interact and control your data. It’s not just us saying it.

2,136 reviews

Rita Personal Data - Collect, view and control your data | Product Hunt

Being a person that values my personal data and goes to extreme lengths at keeping my information private, Rita is a helpful tool that shines light on how your information has been mistreated and guides you on how to take control over your data. It's super useful and I highly recommend using this app!

Joshua

Rita showed me who has my data and how it's being used! People don't know that Google sucks up their data and so many more companies have my data than I thought. Seeing my data and who has it was very educational.

Alberto

Until Rita came along, I had no idea how many companies held my data, and how exactly I could go about revoking it. This is exactly what Rita does - It shines transparency in an opaque data world.

Penny

Protecting my freedom, helping me take back the control, enabling ownership. Love it!

Mehdi

Control & profitfrom your data

Rita app is your personal data guru. View, control and earn from your data.

How does Rita work?

Your personal information is
always safe.

Privacy-first

On average 197 companies have access to your data. Rita shows you how many and who has access to it.

Data Wallet

Companies use your data for many different reasons. Find our how your data is used, and how you’re being targeted.

Privacy-pipelines

Taking action isn’t easy. It takes time and a strong understanding of the internet. With Rita it’s clicks away.

FAQs

We know your data is a very sensitive issue. That is why we prepared a list of most commonly asked questions

What data does Rita store?

By default, we store your login credentials, email, and encrypted password, as well as the date and time you create your account. These credentials are necessary to log you into the app and send rewards. All other data is securely stored in a 3-layer encryption database hosted on Amazon Web Services (AWS) in Paris, France. AWS is GDPR compliant and provides robust security features, ensuring the protection of our users' data. We also maintain strict access controls to minimize the risk of unauthorized access.

We are committed to transparency and building trust with our users. If you have any questions or would like to learn more about our privacy technologies, feel free to reach out to us at info@ritapersonaldata.com. We are always happy to explain more in a chat!



How does Rita make money?

We only make money when you earn rewards. If you decide to share insights from your data with our partner brands, we ask them for a 10% fee on the reward given to you. E.g. if a brand offers you 4 euros for insights about your data, and you accept, we will ask them for 0.4 euros as a fee.

When you decide to share insights with our partner brands for rewards, we process and store your data on our secure, privacy-focused AWS infrastructure. This allows us to clean and elaborate on your data while ensuring its safety. The insights we share with brands are always aggregated and anonymized, e.g., 2000 people looked for red cars this week. Your individual data is never shared without your explicit consent.



Who owns Rita?

Rita Data B.V. is an independent private company based out of Amsterdam, Netherlands. The company is privately owned by its founders and pre-seed investors. Investors include Pitchdrive VC and leaders from the Data, Privacy, and fintech space such as Felix Van de Maele, Stijn (Stan) Christiaens, and Hristo Borisov.