Being a person that values my personal data and goes to extreme lengths at keeping my information private, Rita is a helpful tool that shines light on how your information has been mistreated and guides you on how to take control over your data. It's super useful and I highly recommend using this app!
Rita showed me where my data is! People don't know that Google and Facebook are just harvesters of data, there are many more companies that have it. Seeing my data and who has it was very educational.
Until Rita came along, I had no idea how many companies held my data, and how exactly I could go about revoking it. This is exactly what Rita does - It shines transparency in an opaque data world.
The mobile app that gives you visibility and choice over your personal information.
By default, your data is stored and encrypted on your phone. This means only you can access it.
You don’t need to be an engineer to control your data, it can be done in minutes.
Personalised data dashboards allow you to keep track of your favourite data points every week.
Stay up to date on your data
Empower yourself with control.
Get compensated for your data value.
We know your data is a very sensitive issue. That is why we prepared a list of most commonly asked questions
Without your trust our business can’t exist, therefore we go beyond legal and security standards to make sure your data is safe. By default, all your data is securely stored and encrypted on your mobile device so you remain in control.
Our privacy infrastructure was built using privacy-by-design and follows the standards of the Data Ethics Canvas and MyData Principles. Our world-class privacy and security advisors, support us in maintaining the latest standards.
By default, we only store your login credentials, email, and password (encrypted), and the date and time you create your account. These credentials are needed to log you into the app and send rewards. All other data is stored on your mobile device unless you explicitly choose otherwise.
If you decide to share insights with our partner brands for rewards, your data is stored on our privacy-first infrastructure on AWS. This is required to clean and elaborate your data. The insights we share then with brands are on an aggregated level. E.g. 2000 people looked for red cars this week. Feel free to reach out if you want to know more about our privacy technologies at firstname.lastname@example.org. We are always happy to explain more over a chat!
We only make money when you earn rewards. If you decide to share insights from your data with our partner brands, we ask them for a 10% fee on the reward given to you. E.g. if a brand offers you 4 euros for insights about your data, and you accept, we will ask them for 0.4 euros as a fee.
If you decide to share insights with our Partner Brands for rewards, we first aggregate users like you to make your data non-personal and then optimize the value for brands. By doing this we increase the value of your rewards and make sure we don’t share invasive data.
The insights shared with brands on an aggregated level are, for example, 2000 people have looked for red cars this week. Such insights are derived from the data sources you connect to in the app, and what you see in your dashboards.
The insights you share are used by brands to better understand customer needs and improve their products. We present them with insights dashboards such as customer journeys, market shares, and brand awareness. We don’t share your name, date of birth, email address, or other personal information. To learn more please have a look at our Brand website.
Rita Personal Data Holdings B.V. is an independent private company. The company is privately owned by its founders (John Arts and Guglielmo Schenardi) and pre-seed investors. Investors include Pitchdrive VC and leaders from the Data, Privacy, and fintech space such as Felix Van de Maele, Stijn (Stan) Christiaens, and Hristo Borisov.