Privacy Policy

We insist on making our privacy policy understandable and transparent.
Please reach out if there is anything that is lacking clarity or if you have suggestions.

Privacy Policy for Rita Personal Data

At Rita Personal Data Holdings B.V., accessible at Ritapersonaldata.com, our main priority is the privacy of our visitors. Therefore we don’t use any trackers or cookies. This Privacy Policy document outlines the types of information that is collected and recorded by Rita Personal Data, how we use it and why. Our mission at Rita is to put you at the centre of control over your personal data. This is why the vast majority of your data is securely stored on your local device (mobile phone).

Protect your Privacy

All your Personal information is securely stored on your phone. If you decide to make a Rita Account or share your email with us for feedback - we will store your email address on our servers.

Rita will never
  • Share personal information with third-parties without your explicit consent
  • Identify your close contacts
  • Save personal data without your explicit consent
  • Share personal data without your explicit consent
  • Perform any action on your behalf other than the actions you request in the App (Get data, Delete data, Manage ads settings)
  • You choose

    We always give you the freedom of choice:

  • Which data you connect to your phone (aka. data wallet).
  • Ask us to remove your data from your phone, and our servers (if applicable) anytime.
  • You can keep your data for yourself, or share it with partners to earn rewards.
  • Privacy-by-Design

    Private is private. We honestly care about your privacy. Rita App is designed with maximum protection of your privacy in mind. Here is how:
  • Your personal data is stored on your device by default.
  • Independent specialists were consulted to give feedback on the design of our systems. When designing and throughout development.
  • The personal data you collect is fully encrypted, using AES-256 standards.
  • The principles of Privacy by Design were consulted when developing the App and making architectural choices.



  • General Data Protection Regulation (GDPR)

    According to the GDPR, Rita is the “Data Controller” of your information. The reason is that we have predefined how your data is processed in your phone. This makes us legally hold such a status. However, the personal data you collect from “sources” don’t leave your device without your explicit consent. We only store your login credentials, email, and password (encrypted), and the date and time you create your account. To find out why, go to the “Why we collect...” section. If you want us to remove your email address and, and delete your account this can easily be done through the app in the “Profile” tab. Please contact us at g.schenardi@ritapersonaldata.com if you want to do this through email. We will do this right away. In certain circumstances, you have the following data protection rights:

  • The right to access.
  • The right to erasure.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent.

  • With complaints about our privacy practices, you can reach out to the data protection authorities (www.autoriteitpersoonsgegevens.nl) Please reach out to us first, we are very accessible and always like to hear about any concerns to improve.

    Why we collect your data & what data we collect

    By default, we only store your login credentials, email, and password (encrypted), and the date and time you create your account. Once you choose to request your data from a third-party service, the data is encrypted, processed, and stored on your device not on our servers. Here is an overview of when we do store your data on our servers, and for which purpose:

    Account creation:
  • Data type: Email Address
  • Purpose: Needed for us to protect your data, and log you into your account.

  • Control data feature:
  • Data type: Online Interaction Data from the third-party services you connect to Rita on an aggregate level. For example, 2000 people have looked for red cars this week
  • Purpose: If you decide to share insights with Rita Partner Brands for rewards, we first aggregate users like you to make your data non-personal and then optimize the value for brands. By doing this we increase the value of your rewards and make sure we don’t share invasive data.

  • Share data feature:
  • Data type: Online Interaction Data from the third-party services you connect to Rita on an aggregate level. For example, 2000 people have looked for red cars this week.
  • Purpose: If you decide to share insights with Rita Partner Brands for rewards, we first aggregate users like you to make your data non-personal and then optimize the value for brands. By doing this we increase the value of your rewards and make sure we don’t share invasive data.
  • Important Note: You only share data with Rita Partner Brands, if you explicitly choose to do so. Your permission is always asked transparently in the app.

  • Cash-in Rewards feature:
  • Data type: Email and Full Name
  • Purpose: When you cash in your rewards, we need to send it to your email address.

  • Ask us to remove your data anytime, we will everything delete within 30 days. Send an email to: g.schenardi@ritapersonaldata.com

    Third party processing of your data

    Rita securely stores your data in an Postgres server provided by AWS located in AWS “Euro data center hub” Paris, France.

    We use PayPal Europe Services Ltd for sending rewards, and Senditblue for sending you emails. Therefore we need to share your email address with these companies.

    In order to keep optimising our Mobile App, we collect data about crashes and interactions. We use Mixpanel and Firebase to keep track of these.

    How to contact us

    If you have any questions about Rita’s privacy policy, the data we hold on you or would exercise one of your data protection rights, please do not hesitate to contact us.

    g.schenardi@ritapersonaldata.com
    +32495387902
    Joop Gesinkweg 901, Amsterdam, 1114 AB, The Netherlands
    Rita Personal Data Holdings B.V.
    Kvk nr: 83844589