About us

People should control and earn from their own data

Track your online behaviour, take control and start earning.

We exist to make data work for everyone

Connect your data, Start Earning. The more data you connect the more you earn.

Courageous about ownership

Creative for control

Inspired by data

Courageous about ownership

Creative for control

Responsible about the future

Eager to build relationship

Passionate about creative solution

Responsible about the future

Our story

Rita’s origin is a passion project. Starting from the simple question: “What do companies really know about us?” After going down a rabbit hole of online research we came across a million assumptions and weren’t satisfied. We wanted to see it for ourselves. We decided to use the GDPR to request data from companies, and visualised it data in a dashboard. We were shocked, and immediately wanted to share it with the world!

Control and earn

Since, we’ve evolved into a central place where users can view, control and earn from their data. We believe that everyone should be able to do this in a few simple steps. Our aim is to make data work for everyone, by democratising the data landscape.

Powerful resource

Rita’s role is to hand you the keys to your data. Once you’ve been handed the keys, it’s up to you to manage this powerful resource. With great power comes great responsibility… But don’t worry, we are here to guide you along the way!

Backed by industry leaders

Roy Vella

Dimitri Sirota

Debra Farber

Jeff Nienaber