All your personal information is securely stored on our servers hosted on Amazon Web Services (AWS) in Paris, France, using a 3-layer encryption database. If you decide to create a Betty Account or share your email with us for feedback, we will store your email address on our servers. Betty will never:

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  Share personal information with third-parties without your consent

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  Identify your close contacts

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  Save personal data without your explicit consent

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  Share personal data without your explicit consent

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  Perform any action on your behalf other than the actions you request in the App (Get data, Delete data, Manage ads settings)

We always give you the freedom of choice:

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  Which data you connect to your account (aka. data wallet)

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  Request us to remove your data from our servers anytime

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  Keep your data for yourself or share it with partners to earn rewards

Private is private. We genuinely care about your privacy. Rita App is designed with maximum protection of your privacy in mind. Here is how:

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  Your personal data is stored securely on our servers using a 3-layer encryption database hosted on AWS in Paris, France

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  Your personal data is not shared with third parties, only anonymous and aggregated insights are being shared if you decide to earn rewards

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  Independent specialists were consulted for feedback on the design of our systems during development

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  The personal data you collect is fully encrypted, using AES-256 standards

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  The principles of Privacy by Design were consulted when developing the App and making architectural choices

By default, we store your login credentials, email, and password (encrypted), and the date and time you create your account on our servers. Once you choose to request your data from a third-party service, the data is encrypted, processed, and stored on our servers. Here is an overview of when we store your data on our servers and for which purpose:

Account creation:

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  Data type: Email Address

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  Purpose: Needed to protect your data and log you into your account

Google Data Portability API:

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  Data type: Chrome history, YouTube history and Google Search history

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  Purpose: We process data from the API including Chrome history, YouTube history, and search history. This data is utilized to power our learn and view features in the app, providing users with insights into their own behaviors.

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  Important Note: We never share your personal information with third parties. When we share data with Betty Trusted Partners it is always anonymous and aggregated, and only used for the purposes provided.

Control data feature:

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  Data type: Email Address, Online Interactions

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  Purpose: This information is required to send out Right to be Forgotten requests on your behalf if you request companies to delete your data

Earn Rewards:

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  Data type: Aggregated Online Interaction Data from third-party services connected to Betty. For example, 2000 people have looked for red cars this week.

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  Purpose: If you choose to share insights with Betty Trusted Partners or rewards, we aggregate data from users and turn it into customer insights. (e.g For example, 2000 people have looked for red cars this week) This increases the value of your data while ensuring we do not sharing personal or invasive data.

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  Important Note: We never share your personal information with third parties. When we share data with Betty Trusted Partners it is always anonymous and aggregated, and only used for the purposes provided.

Web Extension:

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  Data type: Browsing history.

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  Purpose: Track which companies have your data, track number of cookies tracking you and monetisation of your data in exchange for rewards.

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  Important Note: We never share your personal information with third parties. When we share data with Betty Trusted Partners it is always anonymous and aggregated, and only used for the purposes provided.

Cash-out Rewards feature:

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  Data type: Email, Full name and Stripe ID (Payment Partner).

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  Purpose: When you cash in your rewards, we send you the rewards through Stripe.

Request data removal at any time, and we will delete everything within 30 days. Send an email to: info@ritapersonaldata.com

According to the GDPR, Betty is the “Data Controller” of your information. We have predefined how your data is processed, making us legally hold such status. The personal data you collect from “sources” does not leave our servers without your explicit consent. We store your login credentials, email, and password (encrypted), and the date and time you create your account. If you want us to remove your email address and delete your account, this can be done through the app in the “Profile” tab or by contacting us at info@ritapersonaldata.com. We will do this right away. In certain circumstances, you have the following data protection rights:

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  The right to access

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  The right to erasure

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  The right of rectification

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  The right to object

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  The right of restriction

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  The right to data portability

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  The right to withdraw consent

With complaints about our privacy practices, you can reach out to the data protection UK Information Commissioner's Office (ICO) at www.ico.org.uk. Please reach out to us first; we are accessible and always eager to hear about any concerns to improve.

Betty securely stores your data on a Postgres server provided by AWS, located in AWS “Euro data center hub” Paris, France.

We use Stripe Payments Europe, Limited for sending rewards and Sendinblue for sending emails. Therefore, we need to share your email address with these companies.

To optimize our Mobile App, we collect data about crashes and interactions - we use Mixpanel and Firebase to track these.

If you have any questions about Betty’s privacy policy, the data we hold on you or would exercise one of your data protection rights, please do not hesitate to contact us.

Email: info@ritapersonaldata.com

Company: Betty Data Ltd.

Phone: +32495387902

Address: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE

Company number: 15804560